OwnRanksTurn Straightened Smiles Into Google Reviews
Your patient just got their braces off — or you just showed them the before-and-after comparison and saw their eyes light up. That's your moment. A follow-up message after the appointment captures that feeling while respecting the patient's comfort. No in-room pressure, no awkward asks.
How was your experience today?
You're Creating Beautiful Smiles. Most Parents Never Say It on Google.
Orthodontics is a long journey. You see patients for months or years. You adjust, you monitor, you celebrate milestones. But here's the problem — the review moment doesn't come after a single appointment. It comes after a milestone: braces coming off, a visible improvement, the end of treatment. And by that point, the family is so excited to be done that leaving a review is the last thing on their mind. The only reviews you see are from the rare parent who was unhappy with the wait time or a payment issue. Your rating doesn't capture the 18 months of careful adjustments that gave their kid a confident smile.
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How OwnRanks works for orthodontists
Here's how OwnRanks helps orthodontists turn happy customers into Google reviews — automatically, without adding work for your team.
After a significant treatment milestone — braces removed, a noticeable alignment improvement, or a checkup where the orthodontist says 'great progress.'
Milestone reached — braces off or progress check
A follow-up message (SMS or email) is sent the day after the milestone appointment. The patient or parent can respond when they're ready — not in the chair.
Happy with the progress? Modest thank-you offered
4 or 5 stars? The system offers a modest, non-treatment-tied thank-you — a discount on retainers or a teeth-whitening follow-up. Nothing that could be seen as incentivizing a positive review about medical outcomes.
Happy patients can share on Google
Same message asks if they'd leave a review. One tap — they're on your Google listing. No pressure, no follow-up emails if they skip it.
Gift ideas your customers will actually use
Discount on retainer replacement or teeth-whitening follow-up
Complimentary consultation for a family member
Referral credit for recommending the practice to another family
What Your Customers Are Searching Right Now
🚀 A higher Google rating means your business ranks first for these high-intent local searches, capturing customers before they see your competitors.
Built for orthodontists
Orthodontic practices have unique compliance considerations. OwnRanks uses a follow-up message model — no in-room prompts, no signage in the treatment area. The message goes out after a milestone appointment (braces off, significant progress, end of treatment). Patients or parents respond on their own time. Happy patients (4-5 stars) get a modest, non-treatment-tied thank-you; all patients are offered the option to leave a Google review. Unhappy feedback (1-3 stars) stays in your private dashboard — you address wait times or communication concerns before they become public. The approach respects both the patient relationship and compliance guidelines.
"I was hesitant about any system that asked patients for reviews — orthodontics is a long relationship, and I didn't want to commercialize it. But the follow-up message after braces removal felt natural. Parents who watched their child's smile transform over 18 months finally had a moment to share that. We got 6 new Google reviews in the first month, and the detailed before-and-after stories are exactly what new parents want to read."
Dr. Lisa C.
BrightSmile Orthodontics
Frequently Asked Questions
Is it appropriate to ask orthodontic patients for reviews?
What if a parent rates us low because of the treatment duration?
Does this work for child patients vs adult patients?
What kind of reward is appropriate for an orthodontic practice?
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